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The chosen brand for 2-1 Discussion is Amazon. You are to assess the digital elements of the brandâ€™s current marketing campaign to determine how effective these elements are in achieving the brandâ€™s goals. Note: You may not know the stated goals for the brandâ€™s actions; however, you can draw on previous coursework surrounding goals, objectives, and tactics to provide some narrative on aligning the brand goals with current digital initiatives.
Next, in your initial post to the discussion, address the following:
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- What are the goals of this brand, and how do their digital efforts support the brandâ€™s marketing efforts?
- Which digital marketing tactic is most effective? Why?
- What weaknesses can you identify in the brandâ€™s digital efforts? Why are they weaknesses?
- How would you improve the campaign to be more effective, or to align more closely with the brandâ€™s ultimate target audience? Support your opinions with evidence from the brandâ€™s digital footprint, and with the course resources. Please use each bullet point as a header in your response and please use websites for your references.
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