Read through and implement the exercise below with your team members. Develop a paper that compares and contrasts global, transnational, international, and multinational companies and reports on your findings from the completing the exercise –

6.1 GLOBAL INTEGRATION—LOCAL RESPONSIVENESS WORKSHEET, p. 185

OBJECTIVE

To understand how companies compete in the global marketplace.

INSTRUCTIONS for this part of the exercise

An effective way to learn how companies respond to the competing pressures to be globally integrated and locally responsive is to study them in action. Referring back to Exhibit 6.3, search online for examples of companies that are currently using a global, transnational, international, or multinational organizational model. Please provide answers to the following questions:

PART I: GLOBAL MODEL

Name of company using a global organizational model:

URL of website/article describing the company’s global strategy:

Explain why the company uses a global strategy to compete:

PART II: TRANSNATIONAL MODEL

Name of company using a transnational organizational model:

URL of website/article describing the company’s transnational strategy:

Explain why the company uses a transnational strategy to compete:

PART III: INTERNATIONAL MODEL

Name of company using an international organizational model:

URL of website/article describing the company’s international strategy:

Explain why the company uses an international strategy to compete:

PART IV: MULTINATIONAL MODEL

Name of company using a multinational organizational model:

URL of website/article describing the company’s multi-national strategy:

Explain why the company uses a multinational strategy to compete:

 
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