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1. Define the generic business-level strategy used by Lululemon. Who is the targeted customer? What customer need does the company satisfy? How does the company use its competencies to satisfy the need?

2. What industry is Lululemon competing in? Analyze the competitive forces in the external environment using Porter’s five forces model.

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3. Discuss the advantages and disadvantages of Lululemon’s small size relative to its larger competitors. Be sure to address issues related to governance, resources, and structure.

4. What challenges will Lululemon face when expanding into Asia? Focus on factors such as pricing, brand awareness, positioning, customer acquisition, distribution, etc. Within these markets address the differences in culture/business practices and recommend a global strategy for Lululemon.

5. What ethical dilemmas/issues has Lululemon faced over the last few years? Analyze the impact of the ethical issues by addressing the stakeholders involved, consequences of the ethical issue and laws/standards that are relevant to the issue, if any. How could Lululemon have handled these issues differently?

We have been offering dedicated medical and nursing writing services to nursing students for several years. Our nursing papers are meticulously crafted to meet the highest academic standards and adhere to the prescribed referencing formats, including APA, MLA, and Chicago style. Our team comprises seasoned nursing writers who possess extensive knowledge and expertise across a wide range of nursing topics. Whether it’s assignments, research papers, case studies, literature reviews, or any other task, our writers are well-equipped to handle them proficiently.

 
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