Watch the following big Pharma commercial : https://www.youtube.com/watch?v=GO3iqXdhuiQ

a. Analyze what they are doing in this commercial to sell the drug, “MYRBETRIQ”.

b. What’s the reason for the smiling cartoon bladder?

(300 words; 50 points)

2. Watch this new advertisement from the NRA (National Rifle Association). (NOTE: Your personal political affiliation should not matter here. You are doing an analysis of the commercial to make conclusions on how EFFECTIVE this commercial is for its TARGET AUDIENCE) https://www.youtube.com/watch?v=VH9EHEuBibY

a. What is the agenda behind the ad?

b. Would you consider this propaganda? Explain.

c. What do you make of the spokesperson’s tone of voice? How would you characterize her facial expressions?

(450 words; 50 points)

 
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