In this assignment, you are to use the same corporation you selected and focused on for Assignments 1, 2, and 3.
Consider the corporation you have selected to use in your first three assignments.Identify one of the firm’s major competitors that you would consider working for.
Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
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Order Paper NowDevelop an executive level Power Point presentation with 8 -12 slides with speaker notes and appropriate graphics or professional video.
You will do a 15 minutes presentation to the Board of Directors of the corporation. Based upon Assignments 1 through 4 – develop an eight to twelve slide PowerPoint presentation with speaker notes or record a video. Each slide should include your research/citations as noted below.
The following order is suggested. Note that each slide should include some text and/or graphics….but don’t overdo it. Put the content required in the Speakers Notes or Video. If more slides are needed, feel free to expand them as required to accommodate your information.
SLIDE 1:
In the Speakers Notes or Video: Introduce the firm you selected for Assignments 1, 2, and 3. Provide its industry, background, history, competitors, etc.
SLIDE 2:
In the Speakers Notes or Video: Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.
SLIDE 3:
In the Speakers Notes or Video: Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
SLIDE 4:
In the Speakers Notes or Video: Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
SLIDE 5:
In the Speakers Notes or Video: Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
SLIDE 6:
In the Speakers Notes or Video: Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
SLIDE 7:
In the Speakers Notes or Video: Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response….this will require external research on your choses firm.
SLIDE 8:
In the Speakers Notes or Video: You will make recommendations to the Board of Directors based upon your analysis and decision on why the corporation remains or is not a good fit for you. To help with this, consolidate all of the information studied in the previous 10 weeks in the Learn, Discussions, and Assignments. Apply that learning now – explain why you would (or would not) want to continue working at this firm based on a business case. Avoid opinion and feelings – you your business learning from this course to make a business case for working (or not working) there. Remember, you are presenting to the Board of Directors who need to hear from you as a business consultant.
SLIDE 9:
Works Cited
Use at least three (3) quality references, one of which should be the course textbook:
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.
Note: Wikipedia and other Websites do not quality as academic resources.
References must be submitted on a Works Cited page (Slide) using APA format.
The specific course learning outcomes associated with this assignment are as follows…be sure each item is covered somewhere in your Speakers Notes or Video:
Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
Identify how the six segments of the general environment affect an industry and its firms.
Identify the five forces of competition.
Analyze the external environment for opportunities and threats that impact the firm.
Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
Identify various levels and types of strategy in a firm.
Assess the ethical implications related to strategic decisions.
Predict ways in which corporate governance will affect strategic decisions.
Assess the relationship between strategy and organizational structure.
Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
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Points: 200 |
Assignment 4: Capstone |
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Criteria |
Unacceptable Below 60% F |
Meets Minimum Expectations 60-69% D |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
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1. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. Weight: 10% |
Did not submit or incompletely created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. |
Insufficiently created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. |
Partially created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. |
Satisfactorily created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. |
Thoroughly created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. |
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2. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. Weight: 10% |
Did not submit or incompletely outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. |
Insufficiently outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. |
Partially outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. |
Satisfactorily outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. |
Thoroughly outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. |
|
3. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. Weight: 10% |
Did not submit or incompletely discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. |
Insufficiently discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. |
Partially discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. |
Satisfactorily discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. |
Thoroughly discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. |
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4. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders. Weight: 10% |
Did not submit or incompletely outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders. |
Insufficiently outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders. |
Partially outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders. |
Satisfactorily outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders. |
Thoroughly outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders. |
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5. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response. Weight: 10% |
Did not submit or incompletely assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company’s bottom line. Did not provide specific examples to support your response. |
Insufficiently assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company’s bottom line. Did not provide specific examples to support your response. |
Partially assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company’s bottom line. Did not provide specific examples to support your response. |
Satisfactorily assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company’s bottom line. Did not provide specific examples to support your response. |
Thoroughly assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company’s bottom line. Did not provide specific examples to support your response. |
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6. Develop an executive level Power Point presentation with 8 -12 slides with speaker notes and appropriate graphics or professional video. Weight: 35% |
Did not meet the presentation requirements of length (8 to 12 slides with speaker notes or video). |
Insufficient presentation at executive level (minimum slides, no speaker notes, or video). |
Partial presentation at executive level with incomplete speaker notes and graphics or video. |
Satisfactorily presented an executive level presentation with speaker notes, graphics or video. |
Thoroughly presented an executive level presentation with speaker notes, graphics or video. |
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7. 3 references Weight: 5% |
No references provided |
Does not meet the required number of references; all references poor quality choices. |
Does not meet the required number of references; some references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
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8. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 8 errors present |
7-8 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
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