This article describes how the once popular dollar-menu item fast-food staple has lost its luster as menu prices increase and chains turn toward new types of deals to win over budget shoppers.
McDonalds led the charge in 2013, when it killed its famous Dollar Menu. While the economics of the menu didn’t make sense, as the chain was losing money by selling certain items for $1, the loss of the menu damaged McDonald’s. Traffic dropped, with executives admitting in 2017 that they needed to come up with a new value strategy.
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Using one of the ethical theories you learned in this Unit, describe how you view the wisdom of the decision being made by an increasing number of fast food restaurants to do away with the popular dollar menu.