case analysis 150

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Review the Mamas and Papas Brand Case and answer the following questions:

1. To what extent was the Mamas and Papas brand appealing to its customers? Discuss segmentation and positioning.
2. How do economic, competitive and environmental factors impact Mamas and Papas business model?
3. Which determinant attributes did Motlekar use to develop a perceptual map for competing brands in the parenting resource industry?
4. Discuss the current brand architecture of Mamas and Papas brand.
5. Was Mamas and Papas positioning strategy effective vs. its competition? Defend your decision using information in case exhibits.
6. Which of the additional opportunities (TV, online, book club) should Motlekar take advantage of to expand her brand? Generate and evaluate multiple ideas/alternatives and formulate reasoned solutions to Moletkar’s problems based on environmental and competitive realities in the SA market.

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