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The critical assignment, Management is one of a series of assignments designed to demonstrate students have achieved the learning outcomes established for the majors in the College of Business and Management. This, like the other four critical assignments, is an integral component of the college’s capstone course, Business Strategy, and serves to measure whether or not the College is successful in achieving the overall learning outcomes for the program.

The specific objective of this critical assignment is to conduct a managerial examination of a company. This exercise will provide students with the opportunity to integrate and implement theory into practice.

For the purpose of this exercise, students will choose a company and conduct the following analysis:

  • Using information from news articles, company websites, digital library searches, etc. analyze the company’s internal environment as it relates to its mission, values, and vision. See chapter two in the course’s multi-touch book.
  • Using information from news articles, company websites, digital library searches, etc. analyze the company’s internal environment as it relates to its organizational culture. See chapter three in the course’s multi-touch book.
  • Using information from news articles, company websites, digital library searches, etc. analyze the company’s internal environment as it relates to its strengths, weaknesses, opportunities and threats. See chapter five in the course’s multi-touch book.
  • Using information from news articles, company websites, digital library searches, etc. identify the company’s corporate strategy, competitive strategy, &/or strategic initiatives). See chapter five in the course’s multi-touch book.
  • Using information from news articles, company websites, digital library searches, etc. identify the company’s initiatives on social innovation, corporate social responsibility, &/or diversity for cultural awareness. See chapter four in the course’s multi-touch book.

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Format:

The written paper is to be a minimum of 2,000 words, with 1-inch margins, Times New-Roman or similar 12-point font, with correct spelling and grammar, organized with headings, proper citations, references, and a cover page. APA style formatting.

Note: The instructor’s pre-approval of the student’s chosen company is required.

Student Learning Outcomes:

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Students should be able to:

  1. Analyze the company’s mission, vision and values. (SLO 5.2, SLO 10.1, SLO 13.4)
  2. Analyze the company’s organizational culture. (SLO 2.4, SLO 5.5, SLO 8.2, SLO 13.4)
  3. Analyze the company’s strengths, weaknesses, opportunities and threats. (SLO 5.3, SLO 12.3, SLO 13.4)
  4. Identify the company’s corporate strategy, competitive strategy, and strategic decision making process. Students may select any two applicable components for the critical assignment report. (SLO 5.1, SLO 5.3, SLO 5.4, SLO 8.4, SLO 11.2, SLO 12.1, SLO 12.6)
  5. Identify the company’s initiatives on social innovation, corporate social responsibility, diversity for cultural awareness. (SLO 2.2, SLO 2.4)
  1. Demonstrate proficient writing skills. (SLO 13.6)

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