Consumer Behavior Application Rubric

Consumer Behavior Application Rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeSpelling/Grammar (Weight 25.00 %)

25.0 pts

Exemplary

100% No Grammatical or spelling errors; sentences and paragraphs well-constructed.

15.0 pts

Proficient

85% Limited spelling and grammatical errors; sentence and paragraphs coherent.

10.0 pts

Emergent

60% Several spelling and grammatical errors; writing of sentences and paragraphs not always clear.

0.0 pts

Unsatisfactory

0% Numerous spelling and grammatical errors; thoughts not presented clearly.

25.0 pts

This criterion is linked to a Learning OutcomeOrganized, Coherent/Concise (Weight 25.00%)

25.0 pts

Exemplary

100% Well-organized paper with introduction, presentation of methods, critical analysis of data and conclusion clearly presented.

15.0 pts

Proficient

85% Findings are presented in logical order and include key sections (introduction, analysis, and conclusion).

10.0 pts

Emergent

60% Factual presentation and analyses are there, but not well organized.

0.0 pts

Unsatisfactory

0% Presentation lacks organization and is a free flow of thoughts.

25.0 pts

This criterion is linked to a Learning OutcomeAnalysis (Weight 25.00%)

25.0 pts

Exemplary

100% Critically analyzes and evaluates key findings and performs them without flaws.

15.0 pts

Proficient

85% Performs correct analysis with few flaws.

10.0 pts

Emergent

60% Performs correct analysis with several flaws.

0.0 pts

Unsatisfactory

0% Does not perform the correct analysis and/or contains many flaws.

25.0 pts

This criterion is linked to a Learning OutcomeInterpretation of Results (Weight 25.00%)

25.0 pts

Exemplary

100% Effectively interprets results and relevance to class without flaws.

15.0 pts

Proficient

85% Interprets results with a few flaws.

10.0 pts

Emergent

60% Limited interpretation of results with several flaws.

0.0 pts

Unsatisfactory

0% No interpretation of results and/or contains many flaws.

25.0 pts

Total Points: 100.0

 
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