Read Mini-Case 4 and answer the following question. I am looking for us to discuss your answers and your grade will be calculated based on your initial post and your follow up interaction with your classmates!

Please answer the following questions:

  • What does the “discovery” of Viagra and Cialis tell us about the strategic management process? About the role of strategic initiatives?
  • Which model of strategy process best explains the Viagra/Cialis story? Why?
  • Does the Viagra/Cialis story influence how you would design a strategic management process? Why or why not? If yes, what process would you design?
  • Please provide a unique example of a product we use today that came from the same discovery process.
 
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