Week 7 Discussion

Crisis Communication Reflection

Find a current event, within the last year, that involved a crisis or scandal. Give a brief synopsis of the company and the issue, and then answer the questions below:

  • What was the company’s communication approach to the crisis?
  • Do you feel the company’s communication approach was effective? Why or why not?
  • What would you have done the same and what would you have done differently?
 
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