evaluating an imc program

Pronursingexperts.com empowers students by providing them with the tools they need to succeed. By alleviating the burden of homework assignments, students can focus on gaining a deeper understanding of their coursework, engaging in extracurricular activities, and developing essential life skills. Academic success is not solely about grades; it’s also about building confidence. When students receive well-researched and impeccably written assignments from Pronursingexperts.com, they gain confidence in their abilities. This newfound confidence often translates into improved performance in their classes. In the ever-evolving landscape of education, Pronursingexperts.com stands as a beacon of support, guiding students towards academic excellence. With its unwavering commitment to quality, individual attention, and timely delivery, Pronursingexperts.com has rightfully earned its reputation as the best academic writing company. By assisting students in their academic endeavors, this platform is not just completing homework; it’s building the foundation for a brighter, more successful future for students around the world.

Detail :

Throughout this course you have been presented with examples from Apple and other companies and how they have exploited the total integration of their brand from product design to branding, packaging, service, advertising, and online as well as brick and mortar marketing to achieve brand awareness dominance. Readings as well as videos each week have explored Apple and other brands and their strategies.

In this final assignment you will pull all of this together to select a company which you believe exemplifies integrated marketing and you will evaluate their integrated marketing campaign to answer the central question:

How does that company use integrated marketing communications to own their consumers from product to service to support and how effective is it?

Write a three (3) page paper, typed and double-spaced, using the Template in which you:

Select any company except Apple for your analysis.

Describe:

What product or service they provide

Their core target audience(s)

The range of marketing communication vehicles they use to reach their audience(s)

How they integrate their overall product, sales, service, communications program

Identify at least three metrics which you would use to measure the overall IMC program and summarize your rationale for these specific metrics.

Provide a brief evaluation of your company’s IMC program based on each of those metrics. (Refer to Chapter 15 for examples of overall IMC evaluation Metrics).

Reflect on what has been discussed about Apple during the course and compare and contrast your company’s approach to that taken by Apple and why it is similar or different?

Conclude with your opinion on whether or not Apple should be considered the “gold standard” for IMC and why you believe that.

Format your paper using the template enclosed.

Include and cite at least three sources

Pronursingexperts.com recognizes that students often encounter challenging assignments that may be beyond their current skill level or require more time than they can spare due to their busy schedules. The platform steps in to provide valuable academic support by offering assistance with a wide range of assignments. Whether it’s a complex research paper, a challenging math problem set, or a literary analysis, Pronursingexperts.com ensures that students receive the guidance they need to excel. Every student is unique, and so are their academic needs. Pronursingexperts.com recognizes this and offers customized solutions. Students can communicate directly with their assigned writers, providing specific instructions and guidelines. This personal touch ensures that each assignment reflects the student’s individual style and preferences. Meeting deadlines is a critical aspect of academic success. Pronursingexperts.com understands this and prioritizes punctuality. The platform is known for its ability to deliver assignments promptly, even when facing tight schedules. This reliability allows students to submit their work on time, relieving them of the stress associated with late submissions.

 

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.