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About Your Signature Assignment

This signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments may be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements.

Purpose of Assignment

The purpose of this assignment is to allow the student an opportunity to apply their understanding of cash flow management, break-even analysis, and short-term and long-term financing in starting and growing a business.

Prepare a PowerPoint presentation with speaker notes requesting initial funding of $500,000 to start and run a start-up company. The proposed start-up company could be an existing business model (coffee shop, pet store, etc.) or could be something entirely new and exciting.

Create the presentation in the following format, with at least one slide to cover each of the following areas. Use minimal information on the slides (ie bullet points) and speaker notes for the actual write-up. Speaker notes are a requirement. Use a dark font over a light background and a large enough font (24 or greater).

  • Title Page (1 slide)
  • Table of Contents (1 slide)
  • Executive Summary (1 slide)
  • Information about the Industry (1-2 slides)
  • Marketing Plan (1-2 slides)
  • Competitor Analysis (1-2 slides)
  • 3 Year Income Statement (Profit & Loss) Projections (1 slide) – Numerical details are required.
  • Include your assumptions for why and how you will achieve your sales growth and what significant expenses and investments you expect to incur to achieve your revenue goals. (1 slide) – Numerical details are required.
  • 3 Year Proposed Funding Schedule (Sources and uses of the funds received. (1 slide) – Numerical details are required.
  • Break-Even Analysis (1 slide) – Numerical details are required.
  • EXPANSION: After Year 3, the investors are interested in your company expanding internationally to possibly outsource labor or to reduce manufacturing costs. What countries would you expand to first, and why? What factors would you need to consider in making this decision? (1-2 slides)
  • EXPANSION: What is the corporate tax rate in the countries you are considering expanding your business to, and how will that affect your decision to expand globally? (Use OECD Database to determine the corporate tax rate). (1-2 slides)
  • EXPANSION: The investors want to see a decision tree detailing the decisions you would make if you received $300K now and $200K at the end of three years instead of $500K up front. (1-2 slides)
  • EXPANSION: The investors would like your team to provide advantages and disadvantages of using debt financing versus selling company stock to raise capital for growth. (1-2 slides)
  • EXPANSION: Briefly explain the venture capital process. Does it make sense for your company to raise funds through venture capital? (1-2 slides)
  • Academic and Business References (1 slide)

Minimum required references include your textbook and the OECD Tax Database document (see below).

Ross, S., Westerfield, R., Jaffe, J. & Jordan, B. (2016). Corporate finance (11th edition). New York, N.Y. McGraw-Hill Education.

University of Phoenix. (2016). OECD Tax Database. Retrieved from University of Phoenix, FIN571 website.

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