You are an internal data management consultant. Your organization wishes to “know its customer” much better in order to improve customer satisfaction and identify up-sell and cross-sell opportunities. Leadership has asked for your advice on a roadmap for this purpose.

Develop a well-written and well-organized paper that addresses the following:(MUST BE IN APA FORMAT WITH 3 OR MORE SOURCES)

  • How you will find the appropriate sources of record for customers in the organization and gain access to them
  • How you will assess the quality of the data in candidate sources of record
  • How you will provide a proof of concept for a single view of a customer
  • Your recommendation and justification for a pilot project data architecture, which will provide insights into historical and up-to-the-minute activities for any given customer

Within the paper also include:

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