Stuart Cellars Video Case video link: https://www.youtube.com/watch?v=E_UO_-II1i8

The intent of the question was to have you view the video and analyze how Stuart Cellars addresses the 3 Cs (customer, cost, competition) in their pricing strategy.

For this exercise, answer the following:

1. What factors are considered concerning their customers?

2. What factors are considered concerning their cost structure?

3. What factors are considered concerning their competition?

4. Explain which C’s are dominant in their strategy (may be more than one)? Hint: watch the entire video.

Be specific. I expect to see content from the video. Prove to me that you watched the video and thought about what was said by the Stuart Cellars’ management.

 
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