- Identify the traditional communication channels. What are one advantage and one disadvantage to using each of these channels?
- What are three advantages and disadvantages to advertising? Describe one way to counteract the disadvantage?
- Staff should be trained to use suggestive selling. What are three things a good suggestive selling training program should include?
- What is the process should managers use to implement a sales promotion?
- Identify and describe six types of sales promotions. Describe a customer incentive for each one.
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