Guidelines for industry presentations
You are suggested to check specialized sources, such as Media Post blog, Advertising Age, AdWeek, and others, to find the news. Some sources allow you to subscribe to daily email updates with news headlines.
Each presentation has to be 3-minute long. You are suggested to prepare a small PowerPoint or use other visuals (websites, images, videos) to do it. Be in class 5 minutes before it starts to upload the presentation on instructor’s computer in advance.
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Order Paper NowOn the day you present, you are also required to submit a brief summary of the news you picked written in your own words. It should not be longer than half a page (single-spaced, font size 12). You can submit the summary on D2L prior to class, but you cannot do it after class. Summaries written by hand will not be accepted.
Do not forget to specify the source and provide web link if you found the news online.
• One of the most common reasons for losing points is irrelevance of the topic. Ensure that your report is about an issue related to the field of media planning and buying (e.g., new channels to use for advertising; media outlets losing or gaining revenue from advertising; reaching audiences via various platforms; cost of advertising in different media, etc.)
• Students can also lose points for presenting “old news” – something that happened a while ago. Your report should update your classmates about the recent developments in the filed.
• You must specify the source of information. Simply insert the link to a website/online story you used for the report.
• Students must be familiar with the content of the report and show news familiarity and understanding during the presentation.
• Follow the formatting guidelines specified above.
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