Directions: Working as a group, you will conduct a situation analysis for lean cuisine according to the requirements outlined in the attached worksheet. This is an application-based assignment, so reading chapter 5 (The Marketing Environment) in advance will help you to better understand and achieve the requirements of assignment.

Resources:

I have attached all the files we learned so far, and this is really easy assignment.

not much questions to answer.

you dong have to worry about Appendix: Industry Report Cover Page and the C question under Part 1

Additional article link:

http://www.pewresearch.org/next-america/#Two-Drama…

Two Dramas in Slow Motion


 
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