Read the Mandalay Bay case study “The Mandalay Bay Conundrum” on pages 397-399 in your text.

Write a two-page paper, typed and double-spaced in which you respond to each of the following questions. Include a 200-word summary highlighting the importance of this type of competitor analysis.

  • Should Mandalay Bay Resort and Casino and other Vegas hotel destinations be concerned with service marketing concepts such as customer loyalty and retention? Please explain your answer.
  • As a guest of Mandalay Bay who experienced this situation, what do you think would be a reasonable expectation for the hotel’s service recovery efforts?
  • Evaluate Mandalay Bay’s service recovery efforts from the perspectives of distributive justice, procedural justice, and interactional justice.
  • What recommendations would you provide the management of Mandalay Bay to handle future situations such as the one described in the case?

Include a minimum of 3 sources

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