Feminist blog Jezebel offered a reward of US$10,000 for the unaltered “pre-Photoshop” photographs of writer/actress Lena Dunham’s Vogue photo shoot by Annie Lebowitz. Shortly after the announcement of the bounty, someone produced the unaltered photographs, and Jezebel published them on its website. Jezebel’s intention was to expose the extreme distortions required to achieve unrealistic beauty standards in the media. However, Dunham was unimpressed and defended Vogue. She said: “A fashion magazine is like a beautiful fantasy. Vogue isn’t the place that we go to look at realistic women; Vogue is the place that we go to look at beautiful clothes and fancy places and escapism, and so I feel like if the story reflects me and I happen to be wearing a beautiful Prada dress and surrounded by beautiful men and dogs, what’s the problem? If they want to see what I really look like, watch the show that I make every single week.” Critics have argued that such distortions are akin to minimalising the women rather than embracing the differences that make each woman unique. By digitally manipulating the models to look younger, thinner, and flawless, the media inevitably led the audience to believe and accept such unrealistic and distorted standards of beauty as the norm. Examine Vogue’s action and Lena Dunham’s reply. Discuss the ethics of digital manipulation in the magazine industry and use an ethical principle to appraise the efforts of Jezebel magazine. Your answer should be about 1500 words and Proper APA Referencing and Citations

 
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