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Unit 1 Assignment: Parts 1–3 Checklist: Summarize a marketing strategy for Lee’s business addressing each part.

Part 1 Mission

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Redefine Lee’s Mission. Lee’s current mission is more of a product-oriented mission statement. For example, “We sell flowers” or “We make pizza.”

  • Write a marketing-oriented mission statement for Lee’s business.

Part 2: Situation Analysis

Organization Strengths and Weaknesses:

  • Describe methods that Lee could use to identify her internal strengths and weaknesses information. For example, some businesses use secret shoppers to identify an organization’s strengths and weaknesses. Explain your response.
  • Who are the direct and indirect competitors for Lee’s business located in your area?
  • Using sources like the U. S. Census Bureau (Go to Browse by Topic), describe the demographics affecting Lee’s business in your area.
  • How is technology being utilized in the industry assigned that might have a positive or negative impact on Lee’s business?
  • Identify Lee’s competitive advantage against her direct and non-direct competitors in the city nearest to where you live.
  • Finally, define the term “sustainable competitive advantage” and explain what advice you would give to Lee in her quest to build a sustainable competitive advantage.

Environmental Scan:

Part 3: Marketing Objectives

  • Set Marketing Plan Objectives for Lee’s (see page 25 of your text).
  • Identify at least two S.M.A.R.T. goals (i.e., Specific, Measurable, Achievable, Relevant to the Mission, and Time-bounded).

These first three parts of the paper should be a minimum of 1 ½ pages or 350 words, and use APA format and citation style. Your paper should include headings (Part 2: Situation Analysis: Environmental Scan etc.) an introduction, and conclusion.

We have been offering dedicated medical and nursing writing services to nursing students for several years. Our nursing papers are meticulously crafted to meet the highest academic standards and adhere to the prescribed referencing formats, including APA, MLA, and Chicago style. Our team comprises seasoned nursing writers who possess extensive knowledge and expertise across a wide range of nursing topics. Whether it’s assignments, research papers, case studies, literature reviews, or any other task, our writers are well-equipped to handle them proficiently.

 
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