Assignment 3: Part C: Your Marketing Plan
Due Week 9 and worth 280 points
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.
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Instructions
Create the third part of your marketing plan:
1.Develop the company’s pricing and distribution strategy.
2.Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.
3.Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.
4.Develop your online and direct marketing plan most relevant for your product / service and audience.
5.Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience.
6.Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service.
Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
2. Evaluate marketing strategies used to create/communicate customer value.
d. Analyze integrated marketing communications and its relationship to advertising strategy.
3. Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.
c. Develop dynamic strategies for competing.
d. Develop branding strategies for new products or services.
e. Develop pricing strategies and distribution channels for products or services.
f. Develop a fully integrated marketing communications plan for products or services.
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Points: 280 |
Assignment 3: Part C: Your Marketing Plan |
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Criteria |
Unacceptable Below 70% F |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
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1. Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan. Weight: 10% |
Does not describe feedback received. |
Satisfactorily describes or lists feedback received. |
Adequately describes or lists feedback received. |
Accurately describes or lists feedback received. |
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2. Develop the company’s pricing and distribution strategy. Weight: 10% |
Did not submit or incompletely developed the company’s pricing and distribution strategy. |
Partially developed the company’s pricing and distribution strategy. |
Satisfactorily developed the company’s pricing and distribution strategy. |
Thoroughly developed the company’s pricing and distribution strategy. |
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3. Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy. Weight: 20% |
Did not submit or incompletely developed the integrated marketing communications plan most relevant for the product / service and audience. Did not submit a message or media strategy. |
Partially developed the integrated marketing communications plan most relevant for the product / service and audience. Partially submitted a message and media strategy. |
Satisfactorily developed the integrated marketing communications plan most relevant for the product / service and audience. Satisfactorily submitted a message and media strategy. |
Thoroughly developed the integrated marketing communications plan most relevant for the product / service and audience. Thoroughly submitted a message and media strategy. |
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4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience. Weight: 20% |
Did not submit or incompletely suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience. |
Partially suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience. |
Satisfactorily suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience. |
Thoroughly suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience. |
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5. Develop your online and direct marketing plan most relevant for your product / service and audience. Weight: 10% |
Did not submit or incompletely suggested the online and direct marketing plan most relevant for your product / service and audience. |
Partially suggested the online and direct marketing plan most relevant for your product / service and audience. |
Satisfactorily suggested the online and direct marketing plan most relevant for your product / service and audience. |
Thoroughly suggested the online and direct marketing plan most relevant for your product / service and audience. |
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6. Develop your social responsibility / cause related marketing plan most relevant for your product / service and audience. Weight: 10% |
Did not submit or incompletely suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience. |
Partially suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience. |
Satisfactorily suggested the social responsibility / cause related marketing most relevant for your product / service and audience. |
Thoroughly suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience. |
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7. Citations and References / Information Literacy / Integration of Sources Weight: 10% |
Lack of in-text citations and/ or lack of reference section. Serious errors in the integration of sources, such as intentional or accidental plagiarism. |
In-text citations and references are provided, but they are only partially formatted correctly in APA style. Does not meet the required number of references; some or all references poor-quality choices. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing. |
Most in-text citations and references are provided, and they are generally formatted correctly in APA style. Meets number of required references; all references high-quality choices. Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing. |
In-text citations and references are error free and consistently formatted correctly in APA style. Exceeds number of required references; all references high-quality choices. Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing. |
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8. Clarity, Writing Mechanics, Grammar, and Formatting Weight: 10% |
Information is confusing to the reader and fails to include reasons and evidence that logically support ideas. Serious and persistent errors in grammar, spelling, punctuation, or formatting. |
Information is partially clear with minimal reasons and evidence that logically support ideas. Partially free of errors in grammar, spelling, punctuation, or formatting. |
Information is mostly clear and generally supported with reasons and evidence that logically support ideas. Mostly free of errors in grammar, spelling, punctuation, or formatting. |
Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas. Error-free or almost error-free grammar, spelling, punctuation, or formatting. |
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