“Natural gas has been a godsend to this area. It has helped farmers see a return on all the hard work they have put into their land just to keep it,” says Bev Romanetti, a Pennsylvania cattle farmer. “I have found that Range

 Resources wants to be responsible; they want to do the right things, they want to protect our environment, and they want to do right by us,” remarks Albie Rinehart, a

 retired schoolteacher from Greene County, Pennsylvania.

 “I personally know a lot of the people who work for Range Resources—it’s like dealing with your neighbors,” states Buzz Meddings, a firefighter from Washington County, Pennsylvania. Citizens of rural Pennsylvania are the people most affected by natural gas exploration in the eastern

 region of the United States. They are farmers, firefighters, teachers, single moms, restaurant owners, and volunteers. They are hardy. They are the salt of the earth. More important, they are the face of natural gas development in the Keystone State, and they provide the voices through which the Texasbased energy company Range Resources communicates its message of good corporate citizenship to the public. At the company’s public outreach site,

 MyRangeResources.com, everyday people offer video testimonials about the economic and social benefits that Range brings to local communities, whether in terms of jobs, new development, or concern for the natural environment. The site, which functions as part of Range’s communications strategy, is an information clearinghouse for all things related to natural gas exploration. Since discovering the second-largest natural gas field in the world in 2004, Range has used open communication to build trust among the stakeholders

 most affected by the development of natural gas

 resources. While natural gas is recognized as a clean energy solution to America’s energy needs, citizens still want to know that natural gas exploration is safe for communities and good for the environment. As explained at MyRangeResources.com, Range makes safety a central component of its natural gas production. To extract methane from rock formations deep down in the Earth, engineers guide a 5-inch-diameter

drill straight down more than a mile and then turn it horizontally to penetrate shale rock thousands of feet in all directions. This horizontal drilling method is a groundbreaking advancement that allows drillers to capture far more methane than the old vertical-only method, which requires many more wells to get a fraction of the output. Once Range’s drill arrives at its destination 6,500 feet below the Earth’s surface, electric charges produce cracks in the rock from which methane gas escapes. To enlarge these fractures for maximum gas recovery, millions of gallons of water and sand are pumped to the area under extreme pressure, expanding the cracks and freeing even more gas to flow back up to the well head at the surface. For environmental safety, Range houses its drill in a 24-inch-diameter casing comprised of five layers of steel and concrete, isolating the entire production process from contact with surrounding land and water. In its desire to leave as small an environmental footprint as possible, Range has pioneered a way to recycle the millions of gallons of water used in the drilling process. “One thing we’ve done from an environmental point of view is we now recycle 100 percent of our water in our development areas in Pennsylvania. In fact, we’re recycling nearly all of our fluid, which is a real breakthrough for the industry,” says Jeffrey Ventura, president and CEO of Range Resources. “Back when we began that process, a lot of people felt that it couldn’t be done, that it was physically impossible. Lo and behold, not only did we do it successfully, but now we’re doing it large-scale.” Ventura, the leader credited with Range’s decision to explore the Marcellus Shale gas formation in Pennsylvania, says water recycling is a major innovation in natural gas production. “Just like the Marcellus Shale

 was a breakthrough,” Ventura says, “on the environmental

 side, water recycling was a real breakthrough.” To keep stakeholders informed about safety, Range has also led the industry in the disclosure of core production processes, especially the use of liquids for drilling and fracturing. “In the middle of 2010, there was a lot of concern nationwide about what’s in frack fluid, and Range was the first company in the

 industry to say exactly what’s in our frack fluid,” Ventura  says. “We post it on our website and we supply it to the state for every Marcellus Shale well that we’re drilling. It’s 99.9 percent water, and the 0.1 percent are common everyday household chemicals.” Range’s open communication with the public has earned the respect of environmental groups as well as the U.S.

Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.

657

Leading 5

Environmental Protection Agency (EPA), which in 2012 announced that natural gas production was safe for drinking water at its test site in Dimock Township, Pennsylvania. Consumers who want to keep informed on the latest safety news can also visit RangeResponsibility.com, a new information hub for the company’s corporate social responsibility efforts. The site, which features an up-to-date Corporate Social Responsibility Report, is part of the company’s goal to “be good stewards for shareholders while doing the same thing for the environment and the communities where we live and work.” The online communications effort is bolstered by daily Twitter updates and monthly videos posted on YouTube. Safety, open communication, and leadership— these are the qualities that have made Range Resources a vanguard of America’s natural gas boom and a pioneer of sustainable energy development. “I’m proud of what our technical team has done on the environmental side and the communications side,” says Ventura of his company’s contribution to America’s clean energy future.

3. How might Range’s leadership, communication, and values affect employees’ organizational commitment? Explain.

 
Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.