For this essay, you are being asked to rhetorically analyze an authorâ€™s argument. Using a text that I provide about Collin Kaepernick and the nike ad controversy. It should be argumentative, and at least one page single-spacedâ€”you will need to identify specific rhetorical strategies the author is using and evaluate the effectiveness of these strategies and the text overall. Use examples from the text to clarify your explanation. This essay should be 4-5 pages long and in MLA format. Successful essays will identify and analyze specific rhetorical strategies/decisions/appealswithin your text and put forth a supported evaluation of the textâ€™s effectiveness. You may choose to examine the appeals to logos in the text. Or, you may choose to examine all three appeals (logos, pathos, ethos) in the essay. Or, you may choose to analyze logical fallacies presented in the essay. Or, you may analyze the authorâ€™s use of imagery as a strategy.
-Generally introduce your topic
-Introduce the text. Mention the title, author, publication, audience, and main claim.
-Focus your essay with a clear thesis indicating what you will be writing about. (Your thesis will be your determination of the textâ€™s effectiveness.)
-Summarize the authorâ€™s argument (in a second paragraph)
-Identify the rhetorical strategy/decision/appeal within the text by providing specific quotesâ€”in MLA formatâ€”that serve as an example of this strategy. Clearly label quote as a particular strategy or appeal.
-Analyze the quote to prove your evaluation of the text. Is the example effective or ineffective? Why? How does the reader react to the quote? How does this help or hurt the authorâ€™s case? What is the impact of this passage? How would the text be more or less successful if this passage was changed? Etc.
-Add relevance to your writing by commenting on how this text has changed/influenced your overall views on the topic (or in another way you see fit).