you will continue the brand audit started in Unit 4 and continued in Unit 5. Unit 4 is attached below showing what company is being used. In this Unit, you will complete and submit the following sections:
- Brand Exploratory
- Consumer Knowledge
- Competitive Analysis
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use your course textbook and at least one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use headings and subheadings as indicated above for this assignment.