you will continue the brand audit started in Unit 4 and continued in Unit 5. Unit 4 is attached below showing what company is being used. In this Unit, you will complete and submit the following sections:

  • Brand Exploratory
    • Consumer Knowledge
    • Competitive Analysis

Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use your course textbook and at least one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use headings and subheadings as indicated above for this assignment.

 
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