Review Chapters 1 and 2 in the course textbook.

  • Chapter 1, The Corporation and Its Stakeholder
  • Chapter 2, Managing Public Issues and Stakeholder Relationships

Along with the chapter readings, pay particular attention to the following case in Chapter 1:

Insuring Uber’s App-On Gap

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Prepare a 500-word posting identifying the major points from the chapter readings. Conclude the post by considering the following case questions:

  1. Who are Uber’s relevant market and nonmarket stakeholders in this situation?
  2. What are the various stakeholders’ interests? Please indicate if each stakeholder would likely support, or oppose, a requirement that Uber extend its insurance to cover the app-on gap.
  3. What sources of power do the relevant stakeholders have?
  4. Based on the information you have, draft a stakeholder map of this case showing each stakeholder’s position on the issue and degree of salience. What conclusions can you draw from the stakeholder map?
  5. What do you think Uber should do in response to the bill introduced by Susan Bonilla, and why?
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