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Module 4 – Case

PRINCIPLES OF STRATEGY

Assignment Overview

Telecommunications logos

For this module, you will draw on the background readings to prepare a strategic analysis of the U.S. wireless telecommunication provider industry using Porter’s 5 Forces Model. Examples of competitors are Verizon Wireless, Virgin Mobile, Straighttalk, etc. To do this analysis, you will use the worksheet available from the following website:

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Manktelow, J. (2015) Porter’s Five Forces: Assessing the Balance of Power in a Business Situation. MindTools. Retrieved from http://www.mindtools.com/pages/article/newTMC_08.htm

Case Assignment

Submit the worksheet as an appendix to your 4-5 page paper (not counting title page and references) analyzing the U.S. wireless telecommunication provider industry.

Keys to the Assignment:

  1. Thoroughly review the materials on Industry Analysis and Porter’s Five Forces Model in the background reading.
  2. Conduct additional research on the U.S. wireless telecommunications provider industry by using IBISWorld from the Trident Library. IBISWorld is accessible through the Trident Library Access search section of the TLC portal page. Under the Library Access search box, click on Additional Library Sources. IBISWorld is the fourth entry in the databases list. For navigation help, click IBISWorld Navigation Tips.
  3. Submit the worksheet as an appendix to your 4- to 5-page analysis of the industry (not counting cover page and references).
  4. Cite all sources and provide a reference list using APA format.

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