1. Arial 12 point font.
2. Paper A4 stapled top left corner.
3. 1.5 line spacing or follow any set regulated spacing.
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5. Neatly present the final work.
6. Do not use an additional cover/folder.
7. Appendix not allowed.
Word Limit: 3,000 words ± 10%.
QB Food Trading Pte Ltd in Singapore
……………………………………………………………………………………………………………
You may find the information for QB Food Trading Pte Ltd, in Keynotes in the Library, Company
reports, cases online, and the financial press. The literature sources should be books,
journals, refereed papers and appropriate online sources. You should find the sources of
information that you will use to deliver the three assessment parts. Your submission should
address the following 3 Parts:
(source: http://www.qbfood.com.sg/)
Part 1
Using the specific operations performance objectives, it can be argued that QB FOOD
TRADING PTE LTD is focused on satisfying its customers’ requirements for flexible and
dependable services at a reasonable market price. Specifically you should:
• Outline the essential components for ‘effective business operations management’
(creating value for the customer) for QB FOOD TRADING PTE LTD’s operation in
Singapore.
• Use a soft systems methodology to evaluate the issues QB FOOD TRADING PTE LTD
might face if they decide to introduce hybrid facilities and operations to allow their
customers to continue ordering goods online and having these delivered to the door
while providing physical store fronts for walk-in customers, which is the introduction of set up of physical stores to create a hybrid operations model with existing online
services offered by QB FOOD TRADING PTE LTD. Support your discussion with
appropriate business operations models (i.e. operation strategy performance
(priorities) model, customer value, the service gap model, four v’s profile etc.).
TIPS:
1. You should start with what QB FOOD TRADING PTE LTD are doing well compare to the sector (why customers
shop online at QB FOOD TRADING PTE LTD).
2. Research the problems they may face changing their business model (going hybrid – the change) using Soft
Systems Methodology (critical analysis of need/problem to be solved).
3. Support your discussions with appropriate operations models (quality/depth).
• You should compare and contrast different models used by the sector in which QB
FOOD TRADING PTE LTD operates and recommend appropriate solutions to continue
being competitive in the market, make easier for customers to select and buy their
products (issues to consider centralised/decentralised inventory and delivery chain,
customer value chain, cost implications, sustainability etc.).
• With reference to the parcel conundrum (http://www.bbc.co.uk/news/magazine-
18709348) recommend how QB FOOD TRADING PTE LTD should respond to this
conundrum (keeping in mind the possible technological and environmental (CO2)
impact).
TIPS:
4. Your academic enquiry should lead to synthesis of important issues around the problem and solution.
5. Critical analysis and evaluation of customer’s digital experience, how the new model will enhance the customer’s
experience.
6. Innovative ways to serve their customers better.
7. Consider the services which are unique and benefits to QB FOOD TRADING PTE LTD.
8. Consider customer value for shopping online and in sore (which market sector are they chasing by changing the
business model.
9. Comparison of different solution with costing and choose one solution to take forward with reasoning.
10. Following models not to be included in here Porter or SWOT you may use these for your own research.
11. Writing should be essay style (Synthesize) no bullet points, no graphs, no tables or pictures
12. Appendix no allowed.
Part 2
For the new system you should include Root Definition, CATWOE and produce a detailed
“Rich Picture†(hand drawn) to fully illustrate your answer. Your rich picture must indicate the
problems as well as the solution. (Not included in the word count).
By means of a business process plan illustrate the changes including “AS IS†and “TO BEâ€.
Detailed explanations of both plans are required and support your discussions with relevant
literature. (Business process plans not included in the word count).
Tips: Structure for part two:
13. Rich picture (fully illustrating part one).
14. Root Definition (based on your chosen solution).
15. Table for CATWOE (this is to test the Root Definition).
16. “AS IS†process plan (include brief summer of the process plan).
17. “TO BE†process plan (include summery to explain the process plan)
18. Include these in the body of the assignment (follow the assignment structure)
Part 3
Discuss how the managers would turn performance objectives into operations priorities and
the resources that would be necessary for effective implementation of the new process (about
six hundred words).
Tips:
19. This part should concentrate on the new solution only as discussed in part one and two.
20. Analyse the resources required and costs for implementing the new process (“TO BE†Business Process Plan.
21. Support your discussions with Performance Model, management of change etc. (not Maslow).
Using a Balanced Scorecard, discuss how the business performance can be measured post
implementation (refer to the last three years of company annual reports and any other relevant
data for improvement and target trends for QB FOOD TRADING PTE LTD). (Balanced scorecard
charts are not included in word count but discussion on each prospective is included, about hundred words for each prospective).
Tips:
22. Balanced Scorecard is to measure the post implementation performance for the new process only.
23. Create Table for each prospective.
24. Under each table use the words to support your data, reference for the sources etc.
Your work should be referenced including in text referencing with appropriate literature and
form a logical and concise discussion.
1.2000 words (35%)
Using the specific operations performance objectives, it can be argued that QB
FOOD TRADING PTE LTD is focused on satisfying its customers’ requirements
for fast and dependable services at a reasonable market price, through strategic
partnerships that assist its customers to improve the services they offer.
Specifically you should:
• Outline the essential components for ‘effective business operations
management’ (creating value for the customer) for QB FOOD
TRADING PTE LTD’s operation in Singapore.
• Use a soft systems methodology to evaluate the issues QB FOOD
TRADING PTE LTD might face if they decide to introduce hybrid
facilities and operations to allow their customers to continue ordering
goods online and having these delivered to the door while providing
physical store fronts for walk-in customers, which is the introduction of
set up of physical stores to create a hybrid operations model with
existing online services offered by QB FOOD TRADING PTE LTD.
Support your discussion with appropriate business operations models
(i.e. operation strategy performance (priorities) model, customer value,
the service gap model, four v’s profile etc.).
• You should compare and contrast different models used by the sector in
which QB FOOD TRADING PTE LTD operates and recommend
appropriate solutions to continue being competitive in the market, make
easier for customers to select and buy their products (issues to consider
centralised/decentralised inventory and delivery chain, customer value
chain, cost implications, sustainability etc.).
• With reference to the parcel conundrum
(http://www.bbc.co.uk/news/magazine-18709348) recommend how QB
FOOD TRADING PTE LTD should respond to this conundrum (keeping
in mind the possible technological and environmental (CO2) impact).
2. No word
count (25%)
For the new system you should include Root Definition, CATWOE and produce a
detailed “Rich Picture†(hand drawn) to fully illustrate your answer. Your rich
picture must indicate the problems well as the results.
By means of a business process plans illustrate the changes including “AS IS†and
“TO BEâ€. Detailed explanations of both plans are required and support your
discussions with relevant literature.
3. 1000 (30%)
Discuss how the managers would turn performance objectives into operations
priorities and the resources that would be necessary for effective implementation
of the new process.
Using a Balanced Scorecard, discuss how the business performance can be
measured post implementation (refer to the last three years of company annual
reports and any other relevant data for improvement and target trends for QB
FOOD TRADING PTE LTD).
4. Writing (10%)
style
The writing style is important. You must show a good research trail. Consult
many sources and give precise references. Finally, beware of passages that look
like, or lead to, plagiarism. Appendices are not treated as part of your word count.
Organise your reference list alphabetically (if you use one).
Possible content page
Part one
1 Q & B food operating model
2 Soft system Methodology
3 the problem situation
4 online grocery sector models (use DBS Asian insight as reference)
5 operation Strategy Priorities model
6 Proposed solution
7 Parcel Conundrum
Part Two
Rich picture
Root definition (A3 paper)hand drawing
CATWOE Analysis
Q B Process map “As Isâ€
Q B Process map “to beâ€
Part three
Implementation of the new process
Balanced scorecard Measurement of performance
Financial Perspective
Customer Perspective
Internal business Perspective
Learning and Growth perspective
Reference
Fllow that rich pictures and table as reference from lecture