Read the Cola Wars case and Barney, “Looking Inside for Competitive Advantage.”

Using Barney’s characteristics (VRIO), identify which resources are most important for competitive advantage.

Based on the analysis of Coca-Cola’s resources, make recommendations to Coca-Cola’s management as to which of the resources you have identified should be invested in (or divested) and/or which resources should be acquired.

4-5 pages

APA style

 
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