The purpose of this assignment is to allow the students an opportunity to complete their financial evaluation of a company using the financial research database Plunkett Research Online. Plunkett Research Online provides in-depth analysis of a company’s financials, comparisons to industry averages, a list of top executives, how the company compares to other competitors in terms of revenue, number of employees, market capitalization and other key financial metrics.

Assignment Steps

Resources: Plunket Research Online located in the Week 3 Electronic Reserve Readings; Microsoft® Excel®

Review the Company Profile

Explain how the company you selected compares to the industry averages in terms of financial profitability, liquidity and solvency, and why the difference is important. Also review the financial statements over the last three years, and discuss any positive and negative trends would you report to the company’s management.

WHAT IS NEEDED: an introduction and conclusion to include in a team paper. The company that is being used is Apple.

 
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