Last week, you learned about segments, channels, and the hotel and competitive metrics we use in the industry to measure market share.

The segmentation you learned about has been “standard” for many decades. Recently though, many companies are looking at segmentation differently, and rather than segmenting by “type” of traveler, they are considering segmenting by the source of the


Do you think segmenting by source of business is a better approach than segmenting by the “type” of traveler and why?

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