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Instructions: How (pick an organization from the list on the next page) conducts and uses marketing research in their
strategic marketing management?
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1. Identifying and evaluating market opportunities
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Discuss 2 relevant trends (e.g., trends could be about consumer, market, or technology) |
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2. Analyzing market segments and selecting target markets
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Describe the target market. Also, what research tool can help the company understand the target market? Be specific. |
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3. Planning and implementinga marketing mix (4P’s) |
Provide a research example for each of the 4P’s (see my examples in notes below slides) • Product • Pricing • Place |
4. Analyzing firm performance
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How to analyze firm performance? And what type of data? |
List of Organizations:
- A smart home device (e.g., Echo or Nest) company
- A company that publishes marketing textbooks
- A store that sells organic foods
- A manufacturer of outdoor sportswear
- A manufacturer of pet products and supplies
- An online dating site
We have been offering dedicated medical and nursing writing services to nursing students for several years. Our nursing papers are meticulously crafted to meet the highest academic standards and adhere to the prescribed referencing formats, including APA, MLA, and Chicago style. Our team comprises seasoned nursing writers who possess extensive knowledge and expertise across a wide range of nursing topics. Whether it’s assignments, research papers, case studies, literature reviews, or any other task, our writers are well-equipped to handle them proficiently.
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