The use of communication strategies in the corporate world is not a new concept. All companies, large or small, use communications in an attempt to link stakeholders to an organization and to produce favorable outcomes. Managing and orchestrating internal and external communications within an organization to accomplish desired objectives is one goal of a marketing communications strategy. For your final project, you will choose a U.S.-based company that markets its products and/or services internationally. Your task is to analyze the company’s situation and provide solutions through appropriate types and styles of communications.
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