INSTRUCTIONS: Please RESPOND to this answer from the Point of view as a student. Use credible sources and respond as if you are a manager of a marketing agency. Tell this student what your marketing agency would think of each of these answers from a Management perspective in about 4-5 paragraphs:


Student discussion:

Research suggests that to withstand such technological changes, firms must either proactively create new opportunities for themselves or react defensively in ways to counteract the powerful forces of change.” Carpenter and Sanders (2008)

One of the suggested remedies for technological disruption is not patent trolling and legislation. However the massive law suits between Apple and Samsung would indicate this is an effective way to at least benefit from a disruptive technology. An established firm uses its resources to file as many patents around the core technology as to make it difficult for competition to use that technology to be disruptive. Indeed many companies file patents on technology that they never intend to use. The practice ensures that a new disruptive entrant will at least have to pay you a little.(Bessem, 2014)

My personal favorite was Disney attempting to copyright “Seal Team 6”

The second thing in some areas is to delay entry by changing legislation. Wireless technology has been particularly vulnerable to this as the length of time for the FCC to approve something gives everyone a chance to get to market. Uber has seen some legitimate legal challenges from the status of their employees and AirBnB the same from hotels. Southwest Airlines fought the low cost travel sites by not participating and thus driving traffic to their sites.

Although it would be nice if we only had to worry about the other companies, the use fo courts and legislation can be just as effective.

Bessan, J. (2014, December 01). What the Courts Did to Curb Patent Trolling—for Now. Retrieved November 24, 2016, from http://www.theatlantic.com/business/archive/2014/1…

Bessan, James. “The Evidence Is In: Patent Trolls Do Hurt Innovation.” Harvard Business Review. N.p., 02 Nov. 2014. Web. 24 Nov. 2016.

“research suggests that to withstand such technological changes, firms must either proactively create new opportunities for themselves or react defensively in ways to counteract the powerful forces of change.” Carpenter and Sanders (2008)

One of the suggested remedies for technological disruption is not patent trolling and legislation. However the massive law suits between Apple and Samsung would indicate this is an effective way to at least benefit from a disruptive technology. An established firm uses its resources to file as many patents around the core technology as to make it difficult for competition to use that technology to be disruptive. Indeed many companies file patents on technology that they never intend to use. The practice ensures that a new disruptive entrant will at least have to pay you a little.(Bessem, 2014)

My personal favorite was Disney attempting to copyright “Seal Team 6”

The second thing in some areas is to delay entry by changing legislation. Wireless technology has been particularly vulnerable to this as the length of time for the FCC to approve something gives everyone a chance to get to market. Uber has seen some legitimate legal challenges from the status of their employees and AirBnB the same from hotels. Southwest Airlines fought the low cost travel sites by not participating and thus driving traffic to their sites.

Although it would be nice if we only had to worry about the other companies, the use fo courts and legislation can be just as effective.

Bessan, J. (2014, December 01). What the Courts Did to Curb Patent Trolling—for Now. Retrieved November 24, 2016, from http://www.theatlantic.com/business/archive/2014/1…

Bessan, James. “The Evidence Is In: Patent Trolls Do Hurt Innovation.” Harvard Business Review. N.p., 02 Nov. 2014. Web. 24 Nov. 2016.

“research suggests that to withstand such technological changes, firms must either proactively create new opportunities for themselves or react defensively in ways to counteract the powerful forces of change.” Carpenter and Sanders (2008)

One of the suggested remedies for technological disruption is not patent trolling and legislation. However the massive law suits between Apple and Samsung would indicate this is an effective way to at least benefit from a disruptive technology. An established firm uses its resources to file as many patents around the core technology as to make it difficult for competition to use that technology to be disruptive. Indeed many companies file patents on technology that they never intend to use. The practice ensures that a new disruptive entrant will at least have to pay you a little.(Bessem, 2014)

My personal favorite was Disney attempting to copyright “Seal Team 6”

The second thing in some areas is to delay entry by changing legislation. Wireless technology has been particularly vulnerable to this as the length of time for the FCC to approve something gives everyone a chance to get to market. Uber has seen some legitimate legal challenges from the status of their employees and AirBnB the same from hotels. Southwest Airlines fought the low cost travel sites by not participating and thus driving traffic to their sites.

Although it would be nice if we only had to worry about the other companies, the use fo courts and legislation can be just as effective.

Bessan, J. (2014, December 01). What the Courts Did to Curb Patent Trolling—for Now. Retrieved November 24, 2016, from http://www.theatlantic.com/business/archive/2014/1…

Bessan, James. “The Evidence Is In: Patent Trolls Do Hurt Innovation.” Harvard Business Review. N.p., 02 Nov. 2014. Web. 24 Nov. 2016.

 
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