Our Industry is cosmetics and my company is Fenty Beauty( Found by Rihanna)
There are some details which we have to write in the strategy paper. And I also put our studied content in this term for helping and the sample paper.( Hint: The sample paper focus on their industry but I just need focus on my company which is Fenty Beauty. This whole paper is about my company Fenty Beauty.)
Background and High level Overview (2-3 pages)
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—a: Company Chosen(Fenty Beauty); Industry that company is part of…
—b: Size, Growth Rate, Trends, Key Recent Events
—c: Key differentiation – what makes your company different – today?
—d: Key Opportunities & challenges in today’s marketplace
—e: Your “Vision†for your company’s success in the future…how will it succeed? —- Competitive advantage
Market Industry Analysis (3-4 pages)
—a: SWOT analysis —- Strengths, Weaknesses, Opportunities & Threats
—b: Competitive analysis (Porter): 1. Who are your current biggest competitor? 2. 5-factor review (or 4 E’s)
Customer Analysis: (2-3 pages)
a: Segmentation, Target Audience, and Positioning:
1. Who are your customers today?
2. How will they change in the next 5 years?
3.How or will your positioning change in the future?
b: Pricing & Distribution
1. How are you priced vs. your competition?
2. How will your distribution change? (Brick & Mortar? Online?)
c: New products or areas of concentration?
1. Based on your industry(cosmetics) review…
Measurement of your strategy’s future success:(1- page)
a: Factors of measurement (don’t need financials, just catagories)
Examples: Sales, New products, Margins, New markets (geographic?), New customer segments
b: Summary: (1-2 pages) 1. How will your company (Fenty beauty) be different in 5 years? (Competitive advantage…in the future)
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