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***Please see and follow the attached grading guide for the assignment. As per APA, each bullet point should have a heading, and there should be an introduction and conclusion paragraph. The text to be cited is “Marketing: Thirteenth Edition. By Roger A. Kerin and Steven W. Hartley” Ch. 7: pg. 177-191; Ch. 16: pg. 438-440.***

Purpose of Assignment

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The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.

Assignment Steps

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

  • Describe your organization’s mission, vision, and values.
  • Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
  • Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.
  • Select two of the following departments and explain marketing’s role in coordinating their distinct functions:
    • Distribution
    • Customer Service
    • Advertising and Public Relations
    • Research and Design
    • Sales
    • Operations or Manufacturing
  • Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
  • Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
  • Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

Format your assignment consistent with APA guidelines.

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