Why are Vision and Mission Statements Important?

We have been talking about Mission Statements. Maybe not enough because in my words, with a destination, you do not know what direction to proceed and you don’t know when you get there.

So in your words, why are Vision and Mission statements so important? Our text talks about on it on Page 46. Do you have an example from an organization that represents a good Mission Statement? What do think of AIU’s mission statement? Review the text and the article below and discuss.

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Reference: David, F. R. & David, F. R. (2014). Strategic Management Concepts and Cases: A Competitive Advantage Approach. Pearson: Boston, MA.


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