Answer 2 question below ( maximum 200 words)
Consumers at any age enjoy playing online games like Candy crush or Hay day. There are several forms to integrate brands within games, such as advergames (higher level of integration) and several forms of product/brand placement within games (low to moderate levels of integration).
- Would you recommend the use of games to supplement an integrated marketing campaign? If so, what level of brand integration within a game would you recommend? Why?
- How can a company assess the effectiveness of a brand-sponsored game?