Answer 2 question below ( maximum 200 words)

Consumers at any age enjoy playing online games like Candy crush or Hay day. There are several forms to integrate brands within games, such as advergames (higher level of integration) and several forms of product/brand placement within games (low to moderate levels of integration).

  1. Would you recommend the use of games to supplement an integrated marketing campaign? If so, what level of brand integration within a game would you recommend? Why?
  2. How can a company assess the effectiveness of a brand-sponsored game?
Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.