You are to write a one-page, Please

take the perspective of a senior marketing manager making marketing recommendations to upper management (CEO, CFO, CMO, etc.). The memo should not be a rehash of the facts of the case, but rather a summary of your recommendations for how the company should move forward, and the supporting rationale. These memos should be well written and professionally presented. Please use the following format:

Course Meeting Date/Time:

Case:

Your Name:

Date:

Key Issue/Issues (concise statement)

Recommendations (to address the issue/s)

1.

2.

3. (or however many you think are appropriate)

Rationale (to support your recommendations)

1.

2.

3. (support for each recommendation)

 
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