Step 1: Select (1) of the following companies below:

  • Coke
  • McDonald’s
  • Nestle’s
  • Kellogg Company

Step 2: Select (1) country that the company you selected has does business in

Step 3: Answer the following questions:

  1. How and why did the company you selected change their marketing strategy when they first entered into the country you selected?
  2. In your opinion, what other marketing promotions (i.e. advertising) should they test or improve on and why based on your research of the company and country you selected


Let me know which companies you will pick I’ll provide articles according to that.

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