This assignment will allow you to practice identifying and analyzing the types of persuasive appeals you are learning about this week.
Review pages 216-217 on AIDA and emotional & logical appeals in Chapter 9 of our textbook.
Locate an online video advertisement that is five minutes in length or less.
Write a 350- to 500-word analysis of the types of persuasive appeals used in the advertisement or message. Are faulty logical appeals being employed? How do you know? (Be sure to provide a valid URL for the message at the end of your assignment.)
Include three paragraphs in your analysis:
- A description of the content of the message
- An evaluation of AIDA and the message’s call to action and whether or not it effectively motivates the viewer or listener to act upon the message
- An evalution of the emotional and/or logical appeals in the message
Format your assignment using the provided APA Template. Download and save the template to your computer. Then follow the simple directions to create a perfectly formatted APA style document.