The purpose of this activity is to examine the role of advertising on health-related behaviors. Most college students were not born yet in the 1980s and missed the ubiquitous â€œJust Say Noâ€ campaign. The following three links are from TV commercials or shows during the 1980s that tried to convince children and teens to â€œJust Say Noâ€ to drugs.
Later, anti-drug campaigns benefitted from the help they received from major advertising professionals, part of the Partnership for a Drug Free America. This group created several slick anti-drug advertisements, including the famous â€œThis is your brain on drugsâ€ advertisement:
For each of the above three clips, answer the following questions:
- Who is the intended audience?
- What constructs, from the health behavior theories described in the text, do the advertisements seem to target?
- Do you think the advertisements would be effective? Why or why not?
- How do the three clips above (Your Brain on Drugs, I Learned it by Watching You, and When I Grow Up) differ from the Just Say No ads?
Your submission should be 3-4 pages total in length (double-spaced, Times New Roman 12 point font, one-inch margins).