For this assignment, within the context of the Consumer Packaged Goods (CPG) category, in this case AMAZON LLC, complete the following criteria:

  1. Conclude how effectively the firm uses the different components of the marketing mix to identify and grow their markets.
  2. Evaluate the firm’s marketing plan within the context of the overall strategic plan.
  3. Appraise how the firm is integrating a digital platform into their over marketing strategy.
  4. Summarize how well the firm is positioned for future growth given the evolution of the consumer base.
  5. Illustrate ethical marketing practices integrated into the components of the marketing mix

800 words… no cover page. Make sure your references are within 5 years.

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