intro to market research reporting

Have a look at these two reports and reflect on the following questions:

  • What did you like? Not like?
  • Was it easy to read and understand?
  • Was the data used effectively to support the overall objectives?
  • How did the charts and graphs help tell the story?
  • Which report do you like better and why?

Report 1:

https://www.apa.org/news/press/releases/stress/2018/stress-gen-z.pdf (Links to an external site.)Links to an external site.

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Report 2:

https://news.gallup.com/poll/247034/hawaii-tops-wellbeing-record-7th-time.aspx?g_source=link_NEWSV9&g_medium=NEWSFEED&g_campaign=item_&g_content=Hawaii%2520Tops%2520U.S.%2520in%2520Wellbeing%2520for%2520Record%25207th%2520Time (Links to an external site.)Links to an external site.

 
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