For this discussion, visit the website www.ted.com. This is the home of TED Talks, which are brief videos that feature thought leaders and experts from every realm sharing their latest thinking on a subject.

Do a quick search online for some of the concepts marketing, target markets, demographics, psychographics or another related topic.

In an initial post of 200-300 words discuss why market segmentation, targeting or positioning discussing how the information in the TED Talks video relates to marketing.

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