Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc.

In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:

  • The best possible options for evaluating a strategic plan
  • Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan

Include the following in your presentation:

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  • How should the company measure organizational performance?
  • How will the company examine what progress is being made toward the stated objectives?
  • What criteria will be used when determining whether company objectives are measurable and verifiable?
  • Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?
1BUS/475: Strategic Plan Evaluation100

1Discuss how the company should measure organizational performance.(22.5%)
Does Not Meet Expectations

The presentation does not include discussion of how the company should measure organizational performance.

Approaches Expectations

The presentation includes a recommendation for how the company should measure organizational performance; however, certain recommendations are either unrealistic or are difficult to measure.

Meets Expectations

The presentation includes appropriate options for measuring organizational performance.

Exceeds Expectations

The presentation presents the best possible options measuring organizational performance.

2Explain how the company should examine what progress is being made toward the stated objectives.(22.5%)
Does Not Meet Expectations

The presentation does not explain how the company should examine progress toward the stated objectives.

Approaches Expectations

The presentation minimally or vaguely explains how the company should examine progress toward the stated objectives.

Meets Expectations

The presentation includes appropriate explanation of how the company should examine progress toward the stated objectives; however, certain business perspectives are omitted (financial, customer, etc.).

Exceeds Expectations

The presentation thoroughly and comprehensively explains how the company should examine progress toward the stated objectives.

3Explain what criteria the company will use when determining whether objectives are measurable and verifiable.(22.5%)
Does Not Meet Expectations

The presentation does not explain what criteria will be used when determining whether objectives are measurable and verifiable.

Approaches Expectations

The presentation minimally or vaguely explains what criteria will be used when determining whether objectives are measurable and verifiable. Indicators of progress are not properly identified.

Meets Expectations

The presentation includes appropriate explanation of what criteria will be used when determining whether objectives are measurable and verifiable. However, not all criteria properly aligns with the mission/vision.

Exceeds Expectations

The presentation thoroughly and comprehensively explains what criteria the company will use when determining whether objectives are measurable and verifiable.

4Recommend changes to reposition the company competitively for the future.(22.5%)
Does Not Meet Expectations

The presentation does not recommend changes to reposition the company competitively for the future.

Approaches Expectations

The recommended changes to reposition the company for the future are minimal or unlikely to affect change.

Meets Expectations

The recommended changes make sense in light of the organization’s mission/vision. However, some important factors are missing, such as the scope of the change, employees to be impacted, or timeframe.

Exceeds Expectations

The presentation recommends appropriate changes to reposition the company competitively for the future.

5Mechanics(10%)
Does Not Meet Expectations

Assignment is organized in a logical or coherent manner but not both. Multiple errors in grammar and spelling.

Approaches Expectations

Assignment is generally organized in a logical and coherent manner. Several errors in grammar and spelling.

Meets Expectations

Assignment is generally organized in a logical and coherent manner. Few errors in grammar and spelling.

Exceeds Expectations

Assignment is fully organized in a logical and coherent manner. Little to no errors in grammar and spelling.

 
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