reading the case quot lenovo building a global brand quot
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READING the case “Lenovo Building a Global Brand” (I put this case on the attachment)
Two pages analysis, including:
Introduction – setting the context of the case (half page)
Analysis – PLEASE ADDRESS QUESTIONS ON pg. 13 (1.5 pages, most important)
Conclusion – what was the key takeaways in regards to building brands (half page)
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